TITLE / YEAR

Google 25th Birthday / 2023

CONCEPT

A celebration campaign which aims at promoting Google Store’s flash sale by rewarding buyers with Google magic. Inspired by the joy of gifting, this campaign comes to life via the fun, engaging mechanic of unwrapping.

During presale, the on-sale products are teased by a neatly wrapped and tied bespoke Google wrapping paper. On the day of the sale, all of the wrapped product assets are “unwrapped”, revealing the discounted products beneath.

To keep the birthday celebrations going, 
customers get the opportunity to win even more gifts by swinging at our birthday piñata. The piñata is brought to life in customer’s homes, activated 
by scanning a QR code the product packaging.