TITLE / YEAR

Google Shopping / 2024

CONCEPT

Google Shopping Solutions challenged us to refresh their brand and illustration system, simplifying their visual language. With a broad range of topics to cover, they needed to be able to describe complex processes in memorable and playful ways.

We collaborated to place their key brand element – the ‘tag’ – front and centre in every instance where the GSS brand shows up. But this time, it needed to function as more than a decorative element; so we re-invented it as a portal to the magical landscape of online shopping.

Google Shopping Services’s primary job is to connect things together – whether that be shoppers and products, or businesses and markets. Our concept reimagines the tag as a portal or window onto the vast shopping landscape and places the brand at the intersection between store and shopper. 

Adding a little whimsy was crucial to the refresh. The world of e-commerce is often seen as complicated, so the illustrations aimed to lift the curtain on this and show how easy using GSS really is.