TITLE / YEAR
Refract / LCC Graphic and Media Design Degree Show / 2021 Collaborative Project with Jessica Mumby-Price and Ishi Nake
CONCEPT
To create a visual identity in response to the theme of, ‘Refraction’ for the 2021 GMD Degree Showcase. The identity is a representation of the students, the work and the processes, plus the journey over the last 3 or 4 years and aims to connect the viewer with these areas.
The identity we created for the REFRACT 2021 GMD degree show draws a correlation between the scientific phenomenon of refraction, and our collective student experience at LCC. Taken literally, refraction means the changing of the direction of light or sound as it travels through another medium. This moment of change, this transition from one perspective to another, is where our identity concept originates. Transitions can be hard and clear-cut or soft and gradual: the coded logotype and grid system reflect the former; the 7 colour gradient, the latter. The bold and exciting visual language of the identity celebrates the diversity of our community and the incredibly varied body of work that we have produced. Now, having made it to the end of our course, we all are stepping bravely out of our comfort zones and dispersing into different directions, paths and careers.
SKILLS
Project Management, Art Direction, Branding, Identity, Typography, Colours, Strategy, Print Production, Coding, Motion Graphics, Web Design, Social Media, Adobe (Illustrator, InDesign, Photoshop, After Effects)
Degree Show Reel
Degree Website / Online Show
Refraction / Concept Inspiration
Identity Colour System
Poster Design / Geographically refracted / We sent posters to GMD final year students around the world
Printed Invitations
Email Invitation (via MailChimp)
Social Media / Instagram Feed
Degree Show Virtual Events / Round Table Discussion Cards + Zoom Background
Full credits for all aspects of REFRACT 2021:
IDENTITY TEAM
Jessica Mumby-Price, Ishi Nake, Lydia Gerakakis, with Alex Cooper, Helga Schmid and Tim Hutchinson.
SOCIAL MEDIA TEAM
Amy Hsu, Courteney Morton, Emily Hawes, Kai Zhang, Kieran Gaskell, Madeleine Lin, Miriam Demir, Olga Bartolowicz, Prae Thompson, Sharon Ng with Ronnie Deelen and Siân Cook.
MOTION TEAM
Courteney Morton, Emily Hawes, Homan Cheung, Kai Zhang, Kieran Gaskell, Madeleine Lin with Owen Wells and Ronnie Deelen.
PRINT TEAM
Amy Hsu, Foteini Spyridakou, Ishi Nake, Jessica Mumby-Price, Kai Zhang, Lydia Gerakakis, Mihaly Svachulay, Prae Thompson, Theo Hersey, Wen Chen, with Scott House and Tony Yard.
EVENTS TEAM
Christopher Lutterodt-Quarcoo.
STUDENT-LED EVENT
Amy Hsu, Wen Chen.
CURATION TEAM
Deborah Tchoudjinoff, Maria Da Gandra, Monica Biagioli and Siân Cook.
TYPEFACE: QUARTO
Tom Baber: @tom_baber
WEB DESIGN
Emily Schofield with Alistair McClymont and Helga Schmid.
WEB DEVELOPMENT
Alistair McClymont.