TITLE / YEAR

Nando’s Refresh / 2022

CONCEPT

Refresh and redefine Nando’s performance creative across always-on collect and delivery campaigns.

Develop comprehensive guidelines for diverse social media platforms and formats. Visually, establish a streamlined asset creation process by curating a library of interchangeable elements including patterns, optional photography, copy, logos and motion. Implement precise logo placement guidelines and designated safe areas for various social media formats.