TITLE / YEAR

Ev travel / 2021

CONCEPT

An Athens-based customised travel service for solo female travellers.

This project was an opportunity to push a pre-existing passion project to the next level, as a public, functional and sustainable service. The process encouraged me to dig into the business side of design. I tested the validity of my idea, the clarity of positioning and tone of voice in relation to the consumers, and the ethos of the brand, using marketing techniques and management structures. Finally, I synthesised the operational and visual materials needed to present the venture for funding.